But I'm here to tell ya, it's not.
Let me try to explain why because it's good practice for the chapters on private publishing that I'm working on in my latest book, The Hands-On Guide to Book Publishing for Everyone that's coming out in February.
I think that it helps to see what a page of the calendar looks like after it's printed. Above, you have a view of the cover of the calendar. In real life, this is printed on photo paper that's 8 1/2 x 11. When all the pages are assembled, they will be folded in half inside this cover.
So what you're actually viewing here is the back and front covers together on the same page. The reason the back cover images and text are printed upside down is so they will appear right side up when the whole piece is folded. Try this experiment for yourself if this is hard to visualize.
Take a sheet of paper, doesn't matter what size, and write your first name near the top and your last name near the bottom. Fold it in half across the shorter dimension. Hold the fold at the top. You should see your last name, right side up. Now turn your paper over, still holding the fold at the top. You should see your first name but upside down.
Unfold the paper, holding it so both names are still right side up. Cross out your first name, turn the paper so your last name is now upside down. Write your first name at the bottom of the page. Refold and repeat the same experiment described above. Now you should see both your first and last names right side up.
When you unfold your sheet, one of your names should appear upside down.
That is what I did on this cover, place the images and text so that, when folded, they're all going in the correct direction for reading and viewing.
In the printing industry, this process of figuring out what direction something needs to lie is called "imposition."
There. In the inimitable words of John Lennon: "Thanks very much and I hope I passed the audition."
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